You know I’ve been “advised” by marketing gurus, professional net work marketers, Internet geniuses and by several good friends who are really quite impressive when it comes to knowing how this “Internet” works, that I MUST BLOG AND SEND OUT NEWSLETTERS, as often as I can, so that I can maximize the ORGANIC GROWTH potential of my business by being optimized with the world wide web’s search engines. (SEO)
Great idea I say… I can do that.
But you know — EVEN MORE IMPORTANT than that, I feel we have a MESSAGE to deliver!! A good message. A strong message. A purpose driven message. One that can truly help our neighbors, friends, family. And we really want to get it out there, so that more people can KNOW about it, be informed, make enlightened choices, build their shops, barns, storage buildings, warehouses, businesses, garages, schools, churches, homes, etc., with a building system that not only “works” — but is affordable, sustainable and just plain and simply more of the “RIGHT” thing to have, to do and to be!
So while search engine optimizing will certainly help in being ranked higher with Google, Yahoo, Bing, Ask and or hundreds of other search engines, so that more people CAN indeed find our products, our services and our message – IT is not our main reason to blog or send out newsletters. THE main reason is we have a MESSAGE… and we would really like for more people to hear it and thus become a bit more informed about what is known by really only some of the wisest insiders, and in that it has taken them decades to truly figure it all out! There is just so much to know and understand.
We (Team Perka) are one of those privileged “insiders”. My dad has been in the building and construction business since the late 60′s. He was always the underdog, always cutting edge small business entrepreneur, working for the common man, the do it your-selfer the hard working, fun loving, family man. He’s designed, manufactured, built and even “un-built” many a structures over the past 5 decades… and I and a few of my colleagues, were fortunate enough to be near him most if not almost the entire time, taking copious notes, registering his many thoughts, observations, critiques, opinions and SOLUTIONS. I have spent decades myself, accumulating these and now am working on putting them together in some sort of comprehensive format. At the same time, I am feeling a strong “push” to get the message out NOW, ASAP… in ANY way, even if one blog or newsletter at a time.
That said… I have been scratching my head lately trying to figure out how would be the best way to reach as many people as possible, as quickly as possible without breaking the bank. At the very least reach substantially more people than I have been.
ESPECIALLY now in this tightened and quite volatile economic, social, environmental and political climate that we are in. I feel it is now ever more important that we stop wasting resources, especially non renewable resources, not to mention our precious time, health, security, sanity and of course money. This information will definitely help in making great practical strides to achieve that!
Well as fate would have it… or if you believe in the power of “thought and attraction” I was just recently contacted by a reputable TV production network with a big name host, to see if we would be interested in co-producing a news/info-mercial on what we do within the realm of “Innovative Building Solutions”. I thought WOW, what a coincidence and what an opportunity to possibly reach out to thousands if not millions of our neighbors quicker and possibly even more effectively. So I am presently in the midst of entertaining and investigating that option along with going through the due diligence to make sure the return on investment will be there. After all, if we are going to preach the NOT wasting of valuable resources, we better be practicing it as well.
So stay tuned for that as we may be appearing on some major network programming in the coming months and sharing our message with hopefully the added advantage and leverage of one picture being worth a thousand words… YES? (I wonder what a video is worth??).
Now, what does the title of this blog have to do with all this? Why do sometimes not so good things happen to good people?
As some of you know my dad, (who was also my friend, mentor, partner) passed away unexpectedly almost four years ago. And that really hurt.
The economic major downturn that started several years ago has affected millions of us.
Terrorism, wars, famine, abuse, major climate calamaties and more have plagued not only our nation, but our world. Billions of us humans, brothers and sisters of all races, creeds and religions are being challenged in ways that we would not have ever thought possible just some 10+ years ago. (Soon it will be the 10th anniversary of 9-11 when it would seem that our entire planetary being took a whole different direction!)
With all this being said – how can we not wonder about all this, and ask WHY!
Well, all I can think of is what my Dad, and I am sure many of your own mentors may have told you … “Whatever your challenge, whatever the obstacle you face, if it don’t kill you, it will make you that much stronger … and if you keep on keeping on, NEVER quitting, know that this too shall pass, as everything comes to pass and the SUN WILL SHINE AGAIN!”
So onward and upward we continue… head held high, trusting the process, with faith and courage… knowing that nothing is truly permanent and that if we keep “showing up”, GOOD THINGS HAPPEN TO GOOD PEOPLE TOO!
I will be sharing more GOOD NEWS, INSIDER INFORMATION AND PRACTICAL IDEAS about BUILDING FOR CHANGE real soon! Follow this blog or newsletter and BE INFORMED!
Cheers,
Martial